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Spotify Hits Q1 User Targets, Touts Surge in Podcast Listening and Strong Ad Sales

Spotify reported results for the first quarter of 2021 in-line with expectations, with total revenue up 16% — helped by 46% uptick in ad sales. The streaming audio giant also said podcast listening hit an all-time high in Q1, with “The Joe Rogan Experience” delivering better-than-expected gains.

Overall, the company said monthly active users grew 24% to 356 million, including users on free and paid plans. Spotify Premium subscribers increased 21%, netting nearly 4 million in Q1 to stand at 158 million.

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“Reported revenue was toward the top end of our guidance range due to subscriber outperformance, slightly lower headwinds from foreign exchange rates,” Spotify said.

Spotify also reported “a strong increase” in Q1 podcast consumption hours compared with Q4. Podcast listening in March hit an all-time high in terms of podcast share of overall platform consumption hours, the company said (but didn’t share specific numbers).

“The Joe Rogan Experience” performed above expectations with respect to new user additions and engagement. Notable Q1 content launches in the US included Renegades: Born in the USA (Higher Ground), Renegades: Born in the USA, featuring former President Barack Obama and Bruce Springsteen, was the second-largest podcast on Spotify in March (on an MAU basis) and has been our most international show to date, with listenership extending across more than 150 countries.

The company said average monthly Premium churn rate for Q1 “down modestly” year over year and flat sequentially.

For Q2 2021, Spotify is projecting 366 million-373 million overall monthly users and 162 million-166 million Premium subscribers.

Overall, global consumption hours continued to grow meaningfully in Q1, with per-user consumption growing in more mature markets such as North America and Europe, while “developing regions showed signs of improvement but remained below pre-COVID levels,” the company said.

Total revenue of €2,147 million grew 16% Y/Y in Q1 (22% Y/Y on a constant currency basis). Ad revenue was particularly strong, growing 46% year over year to €216 million (or 57% year over year in constant currency terms).

For Q1 2021, the company had told Wall Street it expected total users of 354 million-364 million and paid subscribers of 155 million-158 million. Spotify had projected first-quarter revenue of €1.99 billion-€2.19 billion.

At the end of Q1, Spotify had 2.6 million podcasts on the platform (up from more than 2.2 million podcasts at the end of 2020). The percentage of monthly users who engaged with podcast content was “consistent” with Q4, when about 25% of total users listened to podcasts.

This week, Spotify launched a new podcast-subscription program for creators — promising zero fees until 2023, when it will take a 5% cut — in a challenge to Apple’s podcast subscription rollout. Spotify and Facebook also launched a Spotify “mini-player” that lets users listen to songs and podcasts directly in the Facebook app.

In announcing the Q1 results, Spotify also called out its acquisition last month of startup Betty Labs, creator of live-audio app Locker Room. That deal “builds on our work to create ‘future formats of audio’ and will accelerate Spotify’s entry into the live audio space,” the company said. “We plan to evolve and expand Locker Room into an enhanced live audio experience for a wider range of creators and fans. Through this new live experience, Spotify will offer a range of sports, music, and cultural programming, as well as a host of interactive features that will enable creators to connect with audiences in real time.”

Written by kinq

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