LVMH and JAY-Z’s Armand de Brignac Deal Valued at Over $600 Million USD.
LVMH (PARIS:MC.PA +0.41%) ‘s recent acquisition of JAY-Z‘s Armand de Brignac champagne brand has been valued at roughly $630 million USD by Forbes.
According to the report, the champagne brand — affectionately referred to as Ace of Spades — is valued over $100 million USD quite what Hov rapped on the Meek Mill collab “What’s Free.” With the $630 million USD estimate, JAY-Z would have received a minimum of $315 million USD in cash payment.
“The multiples for Armand de Brignac—based on the category and volume size of the brand—far outreach brands that don’t have that celebrity ownership,” beverage analyst Eric Schmidt said.
LVMH acquired 50 percent of Armand de Brignac through its Moët Hennessy wines and spirits division in late February 2021. the small print of the deal weren’t specified, but a press release mentioned that it reflected “a shared vision between Moët Hennessy and Shawn JAY-Z Carter for the longer term of this iconic Maison.”
“It may be a partnership that has felt familiar the whole time,” JAY-Z’s said in his own announcement. “We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength and its long-established diary of excellence in developing luxury brands will give Armand de Brignac the commercial power it must grow and flourish even further.”